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About Gameplan Europe

Gameplan Europe is a business consultancy which helps its clients identify and realise business opportunities world-wide. The key activities are:

  • Market investigations of opportunities or problems
  • Development of business strategy and planning
  • Executive search
  • Setting up sales and distribution
  • Publishing of business information

Based on the career background of the Managing Director in high-level management roles in the international toy field and utilising his wide ranging personal contacts, the business focus of the consultancy is directed towards child related consumer markets throughout Europe. The company was founded in 1988 by Andrew Dobbie, formerly European Marketing Director for Mattel Toys Inc. With current in-depth knowledge of the major European markets, he is a regular contributor to trade, marketing and financial press in the US and Europe. His wide span of personal involvement in the child products industry includes the chairmanship of, or presenting papers at, industry seminars in New York, London, Vienna, Zürich, Nürnberg, Valencia and Barcelona and the publishing of international directories of business information covering 49 countries. Click here to see a list of the countries featured.

Andrew Dobbie
Gameplan Europe Ltd.


Gameplan Europe helps companies evaluate opportunities and to investigate problems. Every assignment is unique and our expertise is tailored to meet your objectives.

Executive Search

Executive Search

Our multilingual team is accomplished at identifying executives and getting through to talk with them, and in compiling our large international personnel database.



Gameplan Europe has extensive experience of identifying the best means for each individual client of doing business in a new market.



Thanks to all our clients for their support which enabled us to publish 28 copies of the International Directory of Retail Toy Buyers and 23 copies of the Directory of Toy Importer-Distributors providing valuable info for manufacturers.

Gameplan Europe

TelephoneTEL +44 1442 870100
FaxFAX +44 1442 870400
Email EMAIL click here

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