International Directory of Retail Toy Buyers
The purpose of this directory is to provide details of the main retail buyers of toys in the 48 countries listed, and to give a brief comparative description of each market. The market values are in many cases advised estimates, because most countries lack reliable industry information and trade audit data which is available for the USA and a few other countries. The combined toy market value of the 48 countries exceeds $ 80 billion. For various reasons the estimated market sizes are likely to considerably underestimate the true toy market values.
The market values in US $ change from year to year due to exchange rate fluctuations, as well as for reasons of market change. We also revise our estimates if we receive more credible information. For EU countries the market values include VAT (a sales tax) which is as high as 22% in some countries.